Decision-Making: Framing

In the last blog I ended with establishing a baseline around decision making, drawing on the Lectical Decision Making Assessment (LDMA) and Russo & Schoemaker (“Winning Decisions”): Framing: the general goal of the decision maker including the way they… Read More

How do we make decisions?

With the amount of decisions that we make every day, it is astonishing that the process of making decisions is not well understood. So how do we make the best choice? The very act of deciding seems a… Read More